We recently noticed this fascinating chart of clicks to our website over the past 12 months or so. We often warn owners that it is imperative to have their rental filled by mid-July because traffic falls off dramatically at that point.
Then our marketing team stumbled on this fascinating chart that literally shows that issue front and center. Most of the visits to our site are renters searching for homes, and the drop off at mid-July is clear. In most years but especially 2025 we recommend being rented by July 4th to be on the safe side as often when the economy is volatile the seasons get cut short.
Also note the increase at new years. That was the start of 2025 winter market and it was one of the strongest we’ve ever seen. Things have tapered off a bit but it was a great market for winter and that is clear in the chart as well.
You can also read details on other seasonal trends in this article: Understanding the Seasonal Dynamics of the Single-Family Rental (SFR) Market
