John Burns Research-Build-to-rent residents cost-conscious and willing to move
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43% of Build to Rent Residents Will Move for a Better Price, and Other Interesting Survey Results

Key takeaways BTR homes provide an affordability solution in today’s increasingly expensive housing market, but don’t ignore the implications of a cost-conscious consumer. While more BTR residents prefer renting, their planned length of stay hasn’t changed. Many are sensitive to price and are willing to move for a better deal. More BTR residents consider themselves…

a gorgeous concept for a unique build to rent community that people want to live in
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Why Long-Term Net Income Matters More Than Monthly Rental Rates in Real Estate Investing

Introduction When it comes to real estate investing, many private landlords place outsized emphasis on the monthly rental rate their properties command. The logic seems straightforward: higher rent equals more money each month, which must mean better returns. However, focusing solely on your monthly rental rate can be a short-sighted approach that overlooks the bigger…

Rental owners who prioritize rental rate over conservative consistent long term income are gambling, but without any of the fun or high odds of huge payoff.
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Why the Gambler and Stock Trader Mentality Obliterates Long-Term Returns for Rental Investors

In today’s unpredictable property landscape, many rental property owners behave more like gamblers at a blackjack table or day traders chasing hot stocks than disciplined, long-term investors. Instead of steadily growing their portfolios and locking in stable, reliable returns, they make wild guesses, cling to unrealistic expectations, and get burned over and over. They celebrate…

Smiling group of four new residents enjoying a sunny autumn day in their backyard.
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Understanding the Seasonal Dynamics of the Single-Family Rental (SFR) Market

Understanding the seasonal dynamics of the single-family rental (SFR) market is crucial for property managers and investors aiming to optimize occupancy rates and rental income. Seasonal fluctuations significantly influence resident behavior, impacting the timing of property searches, move-ins, and rental pricing. This comprehensive analysis delves into the typical seasonal patterns observed in the SFR market,…

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