A joyful family hugging tightly near a window showcasing the demographic shift in the rental market with life milestones.
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Demographic Shifts Having Profound Effects on the Rental Market

The New American Timeline: How Delayed Life Milestones Are Reshaping Rental Demand As property managers and investors, understanding demographic trends is crucial to anticipating market shifts. Recent data reveals a fundamental transformation in American life patterns that directly impacts the rental housing market—creating both challenges and opportunities for property owners. The Rental Core Is Expanding…

A calculator and real estate flyers depicting financial planning behind build to rent for property owners.
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The Real Cost Behind Build-to-Rent: Why New Rental Homes Are So Expensive

When renters complain about high monthly rates, they’re often unaware of the complex economics behind new housing development. For investors and developers in the build-to-rent market, making the numbers work has become increasingly challenging in today’s economic climate. Let’s break down what actually goes into the cost of building new rental homes in America. The…

Group of colorful backyard chickens in a tenant's backyard in Upstate South Carolina.
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Backyard Chickens in the Upstate: What You Need to Know Before Starting Your Flock

Are you thinking about joining the growing community of backyard chicken enthusiasts in South Carolina’s Upstate region? With rising egg prices and the appeal of farm-fresh eggs right from your own yard, it’s no wonder more people are considering this rewarding hobby. But before you bring home those adorable chicks, there are several important considerations…

View of Downtown Greenville over the Reedy River
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You Are Probably Losing Money and Time Renting Mid-Term Furnished Versus Long-Term Unfurnished

Mid-Term Rentals: An Expert Analysis of Real Estate Investment Strategies Introduction: Decades of Rental Management Experience We’ve managed long-term and mid-term furnished rentals since before Airbnb existed, so we’ve seen a lot of trends come and go. Starting in late 2024, we suddenly began seeing a major increase in the number of owners who were…

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