A new construction neighborhood in Greenville, South Carolina for investors and landlords.

2025 South Carolina Housing Market Trends: Investment Opportunities and Insights

The Steady Rise of South Carolina’s Housing Market The South Carolina housing market continues to demonstrate remarkable resilience and growth in 2025. For property investors, homebuyers, and landlords, understanding these market dynamics is essential for making informed decisions in today’s competitive landscape. According to South Carolina Realtors’ 2024 Annual Report on the S.C. Housing Market,…

Young woman writing on cardboard box while packing books, preparing for moving as a tenant in a rental property.

The Millennial Effect: Why Single-Family Home Rents Are Soaring

In today’s rental market, a significant trend is reshaping the landscape: single-family home rents are dramatically outpacing apartment rentals. Behind this shift? Millennials—now the dominant demographic in real estate—are driving demand as they seek more space without the financial hurdles of homeownership. The Numbers Tell the Story Recent market analysis reveals a striking disparity: single-family…

Hands holding a small wooden house model, showing that affordable housing is available in South Carolina.

New Affordable Senior Housing Coming to Woodruff Road Area

Exciting news for Greenville seniors: Construction has begun on a much-needed affordable housing community. Greenville seniors will soon have a new affordable housing option in a prime location. Southpointe Senior Residences, located just off bustling Woodruff Road, officially broke ground on November 21st with a ceremony celebrating this important addition to our community. What Greenville…

View of Downtown Greenville over the Reedy River
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Upstate Growth Leaders: Fastest-Rising Home Prices in the Greenville and Rock Hill Areas

Market Overview: Strong Performance in Our Service Areas While the post-pandemic housing market has slowed nationally, our primary service areas around Greenville and Rock Hill continue to show impressive resilience and growth. These markets are significantly outpacing the national average increase of just 2.1%, with several communities experiencing double-digit appreciation. The typical U.S. home value…

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