Breathtaking aerial view of a vast, rural countryside with fields, forests, and winding roads symbolizing the hottest economic destination, Johnston County.
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From Farmland to Fortune: How Johnston County Became North Carolina’s Hottest Economic Destination

ByHayli Mace

Gone are the days when Johnston County was just another sleepy agricultural community in rural North Carolina. Today, this dynamic region has transformed into a thriving economic powerhouse that’s attracting billion-dollar investments and creating thousands of high-paying jobs. The Great Transformation For decades, Johnston County looked much like other rural parts of North Carolina—heavily dependent…

A joyful family hugging tightly near a window showcasing the demographic shift in the rental market with life milestones.
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Demographic Shifts Having Profound Effects on the Rental Market

ByHayli Mace

The New American Timeline: How Delayed Life Milestones Are Reshaping Rental Demand As property managers and investors, understanding demographic trends is crucial to anticipating market shifts. Recent data reveals a fundamental transformation in American life patterns that directly impacts the rental housing market—creating both challenges and opportunities for property owners. The Rental Core Is Expanding…

A calculator and real estate flyers depicting financial planning behind build to rent for property owners.
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The Real Cost Behind Build-to-Rent: Why New Rental Homes Are So Expensive

ByHayli Mace

When renters complain about high monthly rates, they’re often unaware of the complex economics behind new housing development. For investors and developers in the build-to-rent market, making the numbers work has become increasingly challenging in today’s economic climate. Let’s break down what actually goes into the cost of building new rental homes in America. The…

View of Downtown Greenville over the Reedy River
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Upstate Growth Leaders: Fastest-Rising Home Prices in the Greenville and Rock Hill Areas

ByHayli Mace

Market Overview: Strong Performance in Our Service Areas While the post-pandemic housing market has slowed nationally, our primary service areas around Greenville and Rock Hill continue to show impressive resilience and growth. These markets are significantly outpacing the national average increase of just 2.1%, with several communities experiencing double-digit appreciation. The typical U.S. home value…

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