Home » The Painful Peril of Chasing a Falling Market, Day Late Dollars Short

The Painful Peril of Chasing a Falling Market, Day Late Dollars Short

Because landlords get locked onto peak summer rental rates, and fail to understand how swift moving the rental market is, it’s extremely common for homes that didn’t rent in early August to still be on the market in December, but 15-25% lower. That’s 3+ months of avoidable vacancy (about $5k in these examples, as of now),plus as shown a $200 discount or $2400 in year 1. Grand total = $7,500 to find out that fall isn’t summer in rental housing. Unfortunately, it happens every year for my 20+ year career, often to the same people over and over. This isn’t investment it’s a pet project driven by bias.

The text is small because we had to zoom out so much to show all the futile price reductions.

Chasing a falling market exhibit a

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