Key takeaways
BTR homes provide an affordability solution in today’s increasingly expensive housing market, but don’t ignore the implications of a cost-conscious consumer. While more BTR residents prefer renting, their planned length of stay hasn’t changed. Many are sensitive to price and are willing to move for a better deal.
More BTR residents consider themselves renters by preference
Our second national Build-to-Rent Resident Survey¹, conducted in 2024, gathered over 7,600 responses from residents across the US. The results highlight key shifts in renter preferences compared to 2023. 36% of BTR residents said they prefer renting their homes, up from 27% in 2023. This increase was consistent even when comparing survey responses only from residents at BTR communities that participated in both years, ruling out bias from new participating communities.43% of BTR residents would move if they found a better deal on rent in another community.
The preference for renting grew across all life stages:
